Project Overview:
The year 2020 was a nightmare for everyone. This was especially true for one of my design colleagues who lost his job due to the pandemic. When the opportunity to partner with a local smoke shop presented itself, my colleague dived through the open door with gusto. Before long, my friend was the sole owner of his own store and needed help with digital marketing.
Word of mouth advertising had been quite fruitful, but my colleague knew that digital marketing was the key to future success. Therefore, I offered my services to develop a digital marketing foundation focused on engagement, conversion, and customer retention.
Deliverables
Website, Landing Pages, Mobile Concepts, Digital Signage, Social Media Ads
My Role:
Graphic Design, Copywriting, Motion Design, Video Editing
Tools:
Photoshop, Figma, After Effects, Illustrator, Premiere Pro, Audition
Client:
Easy's Smoke Shop - Jacksboro
High quality products and superior customer service are at the core of Easy's Smoke Shop experience. The design system reinforced Easy’s value proposition—premium products and customer-first service—while integrating bold, high-contrast visuals to support online visibility and retention. The purple and orange palette was chosen for its psychological association with energy, creativity, and approachability.
In addition to a one-of-a-kind drive thru, Easy’s Jacksboro utilizes HD displays to highlight products and entertain shoppers. Eye catching video content was developed to increase product awareness and upsell opportunities at the point of purchase. This dynamic content strategy complemented Easy’s drive-thru model, enhancing dwell time and reinforcing brand recall.
For the landing page concepts, I produced targeted landing pages for two key product categories, each designed with clear CTAs and responsive layouts. The aim was to test conversion rates and identify design factors that increased session duration and reduced bounce rate.
Social Media Concepts
For the social media concepts, I created static and motion-based ad variations designed to test engagement rates across platforms (Instagram, Facebook, TikTok). The goal was to align creative tone with audience behavior while supporting remarketing efforts through consistent visual identity.