Landing Page Design & Conversion Rate Optimization

Landing Page Design & Conversion Rate Optimization

Effective B2B lead generation depends on landing pages that reduce friction and guide high-intent visitors toward conversion. To support this objective, I designed and front-end developed a custom, high-converting landing page built specifically for paid advertising traffic.

Created in Figma and developed with responsive HTML and CSS, the page addresses key conversion funnel friction points while guiding both organic and paid traffic toward qualified sales leads. These assets demonstrate how strategic visual hierarchy, persuasive UX copywriting, and intentional call-to-action placement can strengthen user engagement and improve overall campaign performance.


My Role:

Web Design


Tools:

Photoshop, Figma, Dreamweaver


Client:

Galactic Performance Solutions

Long-form B2B lead generation landing page layout for Galactic Air Concierge featuring service highlights, airport imagery, and a call-to-action button.
Incentive trip promotional landing page design for Galactic Performance Solutions featuring Hawaiian travel imagery and prize claim CTA buttons.