Gerald Malloy TV Ad

This project was developed in partnership with a political consulting agency to produce a targeted video ad clarifying the candidate’s 2nd Amendment stance. My role involved crafting a message-driven concept that aligned visual storytelling, tone, and pacing with audience sentiment and campaign strategy. While key messaging parameters were provided, I was responsible for developing the creative direction, ensuring message clarity, emotional resonance, and consistency across digital and broadcast platforms.

My Role:

Video Editing, Motion Graphics

Tools:

After Effects, Premiere Pro, Photoshop, Audition

Client:

Neel & Partners