Pixelsfx Website Redesign

The Challenge:

Pixelsfx Studio’s original website, built in 2010, was non-responsive, difficult to navigate, and misaligned with modern digital standards, creating friction in user engagement and reducing potential lead conversions. The client sought a redesign that not only refreshed the visual identity but also optimized the site’s structure for usability, retention, and a more seamless user journey.


The Solution:

By analyzing the client’s print portfolio, I identified a natural, linear storytelling flow that could be translated into a digital experience. I designed a one-page website to replicate this guided tour concept, streamlining user pathways and reducing cognitive load. To improve navigation efficiency and engagement, I implemented a fullscreen overlay menu and prioritized bold visuals and a clean layout to highlight key portfolio pieces.


My Role:

Information Architecture, Moodboards, Wireframes, UI Mockups, Prototyping


Tools:

Sketch, After Effects, Photoshop


Client:

Pixelsfx Studios

Moodboard

The color scheme of the site was already determined by the guidelines of the Pixelsfx brand. Therefore, I utilized the moodboard to explore different visual ideas for hero banners, navigation and page design.

Wireframes

The next step of the design process was to ponder different layout options via rough pencil sketches.

User Interface Mockups

Once the sketches and initial ideas were approved, I fired up Sketch and began working on pixel-perfect renderings of the low fi designs.

UI Animation

In order to demonstrate the functionality of the fullscreen overlay menu, I created an animated gif to make my ideas clear to the client. After Effects was my tool of choice for the animated visualization.

Mobile Concepts

In order to demonstrate the functionality of the fullscreen overlay menu, I created an animated gif to make my ideas clear to the client. After Effects was my tool of choice for the animated visualization.

Live Prototype

My final task was to create a live prototype via HTML and CSS.

VIEW LIVE PROTOTYPE