Commercial & Wholesale Marketing Designer: B2B Product Catalog Design

Commercial & Wholesale Marketing Designer: B2B Product Catalog Design

Project Overview:

As a Marketing Designer supporting B2B strategy and sales enablement, I developed a multi-page wholesale product catalog concept for The Decor Group, an international leader in professional holiday decorating services and outdoor lighting.

Designed in InDesign and Photoshop, the catalog organizes high-density SKU collections through a structured visual hierarchy, balancing atmospheric product imagery with detailed specifications. Developed as high-impact sales collateral, the catalog equips sales teams with clear, conversion-focused seasonal retail assets designed to support regional buyers, trade accounts, and B2B purchasing decisions.


Tools:

Photoshop, Indesign


Client:

The Decor Group

Barcana Christmas Tree Catalog cover layout on a white wood background highlighting seasonal retail catalog design strategy.
Red holiday brand introduction page layout demonstrating high-volume B2B sales collateral design for Barcana Christmas trees.
Interior catalog spread displaying artificial tree models with clean typography, product specifications, and customer reviews.
Catalog page design for the Sedona Pine Deluxe featuring a customer testimonial pull-quote alongside a woman decorating a lighted artificial Christmas tree.
High-resolution product showcase spread displaying close-up pine branch textures and interior placement for the Chesapeake Fir.
Full-bleed catalog page highlighting a flocked artificial Christmas tree alongside a family enjoying holiday decorations.
Lifestyle catalog spread featuring a couple decorating an artificial pine tree alongside product descriptions and dimensions.